==Your Ultimate Passive Income Guide For The New Year.==

You’re probably wondering, “How do I sell digital products online?” It isn’t as hard as you might think. Read on to learn more about how to sell digital products online and start turning your ideas into profits.

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Let’s break it down.

1. WHAT IS A DIGITAL PRODUCT
2. WHAT TYPE OF PRODUCT ARE YOU SELLING
→→→⏩53 Different Products
3. WHERE TO SELL IT
→→→⏩Market – for products
→→→⏩Market – for services
4. HOW TO SELL IT
→→→⏩21 Ways to Generate Sales

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What Is A Digital Product?

Digital products are any items that are sold online. With the advent of digital marketing, almost anything can be turned into a digital product. If you have an idea for a product, you can brand it and create an online product to sell it. 

You can create digital products for almost any industry. 
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What Type Of Digi Products Are You Going To Sell?

There are so many different types of digital products you can sell online. 

Here is a list of 53 different products that are being sold right now on your favourite e-commerce platform. Some you will be familiar with as you see or hear about them from influencers flogging them to death. But how many on this list suprised you? Half the items on this list suprised me. Who knew that these were considered digital products that someone is willing to spend money to buy!
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1. Ebooks (fiction/non-fiction)
2. Recipes
3. Email templates
4. Magazines
5. Podcast episodes

6. Songs
7. Beats
8. Sound effects
9. Stock photos
10. Sheet music
11. Sound tracks

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12. Wallpapers for profiles
13. Movies (that you have rights to)
14. Stock video
15. Documentaries
16. Desktop Wallpapers

17. Fonts
18. Logo designs
19. Infographics
20. Animations
21. Lightroom presets
22. Photoshop brushes

23. LUTs (Lookup Tables)
24. Apps
25. Games
26. Browser extensions
27. WordPress themes
28. Guides
29. Online courses

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30. Tutorials
31. Certifications
32. Membership-based content
33. Software
34. Custom Intro sequence
35. Brand stationery templates

36. PDF Calendars + Planners
37. NFT’s
38. Digital Art
39. Comics
40. Illustrations

41. Special Occasion templates
42. Articles
43. Wallpaper art for smart phones
44. iPad planners
45. Printable To-Do List

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46. Custom Digital Portraits
47. Product Mock-ups for your brand
48. PNG Stickers,
49. Digital Sticker bundle / collections

50. Sales Page Template
51. Custom Digital Pet Portraits
52. Note Paper Templates
53. Product Listing Photo Frame Templates

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Now that you know what product you want to sell, …

Where To Sell It?

Selling digital products is becoming more and more popular. It’s important to understand the difference between digital products vs. digital marketing, as they are two very different things. 

Digital marketing is focused on bringing in traffic and generating interest that become leads through various channels like Tiktok clips, Youtube Shorts, or Google and Facebook ads. 

If you’re looking for more side gig ideas, one option is to become a virtual bookkeeper. Check out this informative article on how to get started.

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MARKET PLACE (for products)

This is not the same as selling digital products. You sell digital products by listing them on e-commerce platforms. 

Here are some of the most popular generic superstore type of online e-commerce platforms for selling digital products by regions of the world.

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For e-commerce platforms in the Philippines look at: 

1. Lazada 
2. Metrodeal
3. Carousell

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For e-commerce platforms in India look at: 

• Amazon India
• Flipkart
• IndiaMART

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For e-commerce platforms in United States look at:

• Amazon
• Walmart
• eBay

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For e-commerce platforms in Indonesia look at:

• Tokopedia
• Shopee
• Bukalapak

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For e-commerce platforms in Africa look at:

• Jumia
• Takealot.com
• Konga

If there’s a region you would like to see featured, do drop by the comments below and let us know.
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MARKET PLACE (for services)

There are also e-commerce platforms that specialise in helping you sell courses, webinars and membership based content. Some examples are:

1. MemberPress – The best WordPress membership plugin. That focuses on selling paid memberships and digital products without sharing a cut of your products.
2. Teachable – Another popular option for selling online courses. Keep in mind that there are transaction fees on certain plans.
3. Podia – A popular all round ecommerce platform for selling downloadable content, membership subscriptions, webinars and courses.

We have to mention the behemoth marketplaces of Amazon, Skillshare, and Udemy. These big guys will take a big cut of your profits in exchange for the consumers they bring you. You don’t have any control over the branding, and it’s their logo on the site, not yours. When someone views your listings, they’ll also see your competitor’s products right alongside yours. So keep this in mind should you choose to go down this route.

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HOW TO SELL IT?

You now know what digital products are and how to create them, so it’s time to learn how to sell them online. Whether you’re selling digital products online yourself or assisting your clients do so, you will need to know about the strategies on how to make your target market trust you enough to buy from you.

Remember, the greatest thing about these digital products is that your audience can access them 24-7 from anywhere in the world with an internet connection.  

Now it’s time to drive sales. 
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21 WAYS TO GENERATE SALES

Here are 21 ways you can use internet marketing to generate sales. Try out more than one. Combine a few. Keep iterating until you find the magic combination that works for your product/ service.

1. Create interactive banner ads:

Interactive banner ads are ads that allow users to interact with them in some way. This can be as simple as clicking on the ad to be taken to a landing page or as complex as a game or quiz.

2. Use video ads: 

Video ads can be a great way to engage with your audience and showcase your products or services. You can create videos that allow users to interact with them by clicking on links, answering questions, or completing a form.

3. Advertising Campaigns: 

Run advertising campaigns on platforms like Google Ads and Facebook Ads is a good way to raise brand recognition and product awareness.

4. Working With Influencers: 

Partner with influencers who can promote your offers to their wider audience. You will need to put in a bit of leg work to find an influencer with a wide enough reach that also appeals to your target market. You wouldn’t want a skin care influencer trying to promote your latest tech gadget for motor cross bikes. Think promotional content like unboxing vids on Youtube Shorts or reaction videos on TikTok paired with the right influencer. Do your homework on this one.

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5. Social media marketing: 

Create and share engaging content to attract and convert customers. This where showing your potential customer novel ways to use your products or even sharing funny stories that revolve around your production process comes in. Think about behind the scenes Youtube videos, or Instagram Reel bloopers. 

6. Use social media polls and quizzes: 

Social media platforms like Facebook and Instagram allow you to create polls and quizzes that users can interact with. You can use these to engage with your audience and gather valuable insights.

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7. Search Engine Optimization (SEO): 

Optimising your website and content to rank higher in the search engine results pages (SERPs) to generate organic, qualified web traffic. Yes, you’ve heard this often enough to know that this is a part and parcel to the online marketing landscape that you cannot skip, much like eating your vegetables.

8. Use interactive landing pages: 

Landing pages are the pages users are taken to after clicking on an ad. By creating interactive landing pages, you can engage with your audience and gather valuable information about their interests and needs.

Some components to an interactive landing page include:
⏩ Conversations
⏩ Stories
⏩ Explainer videos
⏩ Animations
⏩ Quizzes
⏩Interactive Calculator
⏩ Interactive Video
⏩ Interactive End Cards
⏩ Playable Ads
⏩ Interactive Maps
⏩ Interactive Charts
⏩ Interactive Forms
⏩ Customizable Content
⏩ Image Carousels
⏩ Clickable CTA (call to action) Buttons like (Buy Now/ Sign Up Here) .

All of these elements can help to capture user attention, build trust with potential customers, and drive leads to your website. You have to showcase your work. There’s no way around it. You can’t build, then wait thinking ‘they will come’. Sure they will come once they know you are there. How will they know you are there unless you make some noise and splash about? Look at how some well known writers showcase their work.

9. Email Marketing: 

Send email messages to potential customers with the aim to add value to their lives. Because ultimately, your customers only think about themselves, how YOU can make THEIR lives better. So do just that. Think informative weekly newsletters. You might not gain a sale from every email message you send out but you can bet that by adding value to your potential customer’s lives now, they will be making their way down the sales conversion funnel.

10. Affiliate marketing: 

This is where you hire third-party marketers who have monetary incentives who promote your offers in exchange for a fee or commission. This one is tricky if you are a solopreneur business owner as you will need to keep track of the sales made by which marketer.

11. Pay-per-click (PPC) advertising: 

By placing ads on search engine results pages or on other websites, you can drive targeted traffic to your site and only pay for results, such as clicks or conversions.

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12. Host a webinar: 

Hosting a webinar can be a great way to showcase your expertise and attract potential customers. You can offer valuable information, demos, or Q&A sessions, and then promote your products or services during or after the event.

13. Offer limited-time promotions or discounts: 

Offering special promotions or discounts can create a sense of urgency and encourage potential customers to make a purchase.

14. Use Gamification: 

Incorporating elements of game design, such as points, badges, and leaderboards, can make your marketing campaigns more interactive and engaging, which can drive sales.

15. Utilise Chatbots: 

Chatbots can be a great way to engage with customers in real-time and provide personalised recommendations or assistance. You can use chatbots on your website, social media, or messaging apps to increase sales.

16. Create a Referral Program: 

Offer incentives to your customers for referring their friends or colleagues to your business. This can help you attract new customers and increase sales.

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• Collaborate with complementary businesses: 

Partner with businesses that offer complementary products or services to cross-promote each other’s offerings. This can help you reach a new audience and increase sales.

18. Utilize customer reviews and testimonials: 

Encourage your satisfied customers to leave reviews or testimonials on your website or social media accounts. This can help build trust and credibility, which can lead to increased sales.

19. Run a contest or giveaway:

A contest or giveaway can be a great way to generate buzz and drive traffic to your website. You can ask participants to share your contest on social media or sign up for your email list in order to enter.

20. Offer free trials

A free trial is a way for a company to offer a limited version of its product or service to potential customers at no cost, with the goal of converting them into paying customers. Here are some types of digital products that can benefit from a free trial:
⏩ Online courses
⏩ Software products

21. Create a loyalty program: 

A loyalty program can incentivize customers to continue doing business with you and encourage them to refer others to your company. You can offer rewards for purchasing, referrals, or other actions.

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